Titre
Why did Swiss citizens vote to ban tobacco advertising?
Type
article
Institution
UNIL/CHUV/Unisanté + institutions partenaires
Périodique
Auteur(s)
Lebon, L.
Auteure/Auteur
Diethelm, P.
Auteure/Auteur
Ballmer, V.
Auteure/Auteur
Molineaux, H.
Auteure/Auteur
Zürcher, K.
Auteure/Auteur
Cornuz, J.
Auteure/Auteur
Liens vers les personnes
Liens vers les unités
ISSN
1468-3318
Statut éditorial
Publié
Date de publication
2025-01-02
Volume
34
Numéro
1
Première page
119
Dernière page/numéro d’article
124
Peer-reviewed
Oui
Langue
anglais
Notes
Publication types: Journal Article ; Editorial
Publication Status: epublish
Publication Status: epublish
Résumé
In February 2022, Swiss citizens agreed to modify the Swiss Constitution to ban tobacco advertising reaching children and adolescents. This case study analyses the arguments used by both opponents and supporters of the constitutional amendment. Opponents argued that the proposed regulation went too far, threatened the economy, restricted personal freedom, was superfluous as the current law already protected youth and that it opened the door to marketing bans of other harmful products. Proponents focused on youth protection and invoked the burden of smoking on public health and the fact that advertising bans are an effective evidence-based measure. A comparison with previous campaigns to ban tobacco advertising that had failed suggests factors accounting for the positive vote in 2022. These include the strategic framing of youth protection, the separation of tobacco from other issues (such as alcohol advertising), the deteriorating image of the tobacco industry and the ability of the proponents to mobilise a broad coalition of health and youth organisations, with improved funding and communication. The lessons may be instructive for other campaigns seeking to regulate commercial determinants of health.
PID Serval
serval:BIB_FA680356E72B
PMID
Open Access
Oui
Date de création
2023-10-30T09:16:46.393Z
Date de création dans IRIS
2025-05-21T05:22:37Z
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Nom
2023_Why_did_Swiss_citizens_vote_to_ban_tobacco_advertising.pdf
Version du manuscrit
published
Licence
https://creativecommons.org/licenses/by-nc/4.0
Taille
454.75 KB
Format
Adobe PDF
PID Serval
serval:BIB_FA680356E72B.P001
URN
urn:nbn:ch:serval-BIB_FA680356E72B5
Somme de contrôle
(MD5):858367212e7ec4df19d5df03383090de