Titre
How technology advances influence business research and marketing strategy
Type
article
Institution
Externe
Périodique
Auteur(s)
Rust, R.T.
Auteure/Auteur
Petersen, F.E.
Auteure/Auteur
Liens vers les personnes
ISSN
0148-2963
Statut éditorial
Publié
Date de publication
2006-10
Volume
59
Numéro
10-11
Première page
1072
Dernière page/numéro d’article
1078
Peer-reviewed
Oui
Langue
anglais
Résumé
Technology has a profound impact on business research, and especially on marketing, because (1) technology changes the way marketing managers do their job, (2) these changes lead to major changes in the topics that are important to study, and (3) technology provides new ways of doing research. The most important result of technological advance is the increasing impact of information technology, resulting in the growing importance of service and relationships in the economy. Future advances in marketing are likely to build from advances in technology and relating improvements in communicating, storing, and processing information about customers.
PID Serval
serval:BIB_7FC91055DC9D
Date de création
2019-07-26T11:23:38.821Z
Date de création dans IRIS
2025-05-20T23:34:49Z
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Nom
Rust and Espinoza 2006.pdf
Version du manuscrit
published
Taille
151.89 KB
Format
Adobe PDF
PID Serval
serval:BIB_7FC91055DC9D.P001
Somme de contrôle
(MD5):079b46e5a133b41df69af253acc20079