Titre
Leveraging Market Research Techniques in IS – A Review of Conjoint Analysis in IS Research
Type
article de conférence/colloque
Institution
UNIL/CHUV/Unisanté + institutions partenaires
Auteur(s)
Naous, Dana
Auteure/Auteur
Legner, Christine
Auteure/Auteur
Liens vers les personnes
Liens vers les unités
Titre du livre ou conférence/colloque
Proceedings of the 38th International Conference on Information Systems (ICIS 2017)
Statut éditorial
Publié
Date de publication
2017-12-10
Peer-reviewed
Oui
Langue
anglais
Résumé
With the increasing importance of mass-market information systems (IS), understanding individual user preferences for IS design and adoption is essential. However, this has been a challenging task due to the complexity of balancing functional, non-functional, and economic requirements. Conjoint analysis (CA), a marketing research technique, estimates user preferences by measuring tradeoffs between products attributes. Although the number of studies applying CA in IS has increased in the past years, we still lack fundamental discussion on its use in our discipline. We review the existing CA studies in IS with regard to the application areas and methodological choices along the CA procedure. Based on this review, we develop a reference framework for application areas in IS that serves as foundation for future studies. We argue that CA can be leveraged in requirements management, business model design, and systems evaluation. As future research opportunities, we see domain-specific adaptations e.g., user preference models.
Sujets
PID Serval
serval:BIB_B4FECEE59987
Date de création
2020-04-16T20:55:46.206Z
Date de création dans IRIS
2025-05-21T04:58:13Z
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Nom
Leveraging Market Research Techniques in IS ? A Review of Conjoin.pdf
Version du manuscrit
published
Taille
694.05 KB
Format
Adobe PDF
PID Serval
serval:BIB_B4FECEE59987.P001
URN
urn:nbn:ch:serval-BIB_B4FECEE599876
Somme de contrôle
(MD5):2e43f7127c929a30a210ac679758c0a0