Titre
Is the Internet a new Eldorado for Counterfeits ?
Type
article de conférence/colloque
Institution
UNIL/CHUV/Unisanté + institutions partenaires
Série
Advances in Consumer Research
Auteur(s)
Kocher, B.
Auteure/Auteur
Müller, B.
Auteure/Auteur
Chauvet, V.
Auteure/Auteur
Ivens, B. S.
Auteure/Auteur
Éditeur(s)
Lee, A.Y.
Soman, D.
Liens vers les personnes
Liens vers les unités
Titre du livre ou conférence/colloque
Advances in Consumer Research
Unité
Association for Consumer Research
Adresse
Duluth, MN
Statut éditorial
Publié
Date de publication
2008
Volume
35
Première page
971
Peer-reviewed
Oui
Langue
anglais
Résumé
This research explores to what extent reputation and type of retailer affect consumers' evaluation and purchase intention of original goods, counterfeits and imitations in the luxury industry. Two exploratory studies investigate consumers' attitude toward counterfeits and imitations and highlight barriers of purchasing those types of products. The next step of our research consists in a new experiment, including four different types of distribution channels (original vs. well known vs. unknown website vs. an illustration of a market) and personal variables in order to describe more precisely the counterfeit buyer. The main contribution lies in the identification of who buys counterfeits and through what channel much more than why.
PID Serval
serval:BIB_3385641A55B4
Date de création
2007-11-19T09:04:44.653Z
Date de création dans IRIS
2025-05-20T14:07:50Z