Titre
Managing institutional complexity – a longitudinal study of legitimacy strategies at a sportswear brand
Type
article
Institution
UNIL/CHUV/Unisanté + institutions partenaires
Périodique
Auteur(s)
Baumann-Pauly, D.
Auteure/Auteur
Scherer, A.G.
Auteure/Auteur
Palazzo, G.
Auteure/Auteur
Liens vers les personnes
Liens vers les unités
ISSN
0167-4544
Statut éditorial
Publié
Date de publication
2016
Volume
137
Numéro
1
Première page
31
Dernière page/numéro d’article
51
Peer-reviewed
Oui
Langue
anglais
Résumé
Multinational corporations are operating in complex business environments. They are confronted with contradictory institutional demands that often represent mutually incompatible expectations of various audiences. Managing these demands poses new organizational challenges for the corporation. Conducting an empirical case study at the sportswear manufacturer Puma, we explore howmultinational corporations respond to institutional complexity and what legitimacy strategies they employ to maintain their license to operate. We draw on the literature on institutional theory, contingency theory, and organizational paradoxes. The results of our qualitative longitudinal study show that managing corporate legitimacy is a dynamic process in which corporations adapt organizational capacities, structures, and procedures.
PID Serval
serval:BIB_B1C9A77BA2F3
Date de création
2017-05-01T12:10:09.175Z
Date de création dans IRIS
2025-05-20T23:42:11Z