Titre
International sport federations’ commercialisation : a qualitative comparative analysis
Type
article
Institution
UNIL/CHUV/Unisanté + institutions partenaires
Périodique
Auteur(s)
Clausen, Josephine
Auteure/Auteur
Bayle, Emmanuel
Auteure/Auteur
Giauque, David
Auteure/Auteur
Ruoranen, Kaisa
Auteure/Auteur
Lang, Grazia
Auteure/Auteur
Schlesinger, Torsten
Auteure/Auteur
Klenk, Christopher
Auteure/Auteur
Nagel, Siegfried
Auteure/Auteur
Liens vers les personnes
ISSN
1618-4742
Statut éditorial
Publié
Date de publication
2018-01-29
Première page
NA
Peer-reviewed
Oui
Langue
anglais
Résumé
Research question: This study examines the conditions and
configurations that particularly influence International Federations’
(IFs) commercialisation.
Research method: Crisp-set qualitative comparative analysis
(csQCA) is used to determine the conditions that are related to an
IFs’ commercialisation. Sixteen interviews were conducted in six
Olympic IFs and one international sport umbrella organisation.
Results and findings: The findings reveal a variety of high and low
commercialisation configurations. Specialisation is a key condition
in both high and low commercialisation, and social media
engagement is central in high commercialisation. Strategic
planning and low accountability have low degrees of overlap with
high commercialisation outcomes. With 13 out of 22 IFs achieving
high levels of commercialisation, the findings demonstrate that IFs
are increasingly developing business-like behaviours.
Implications: The findings highlight the importance of
specialisation and social media engagement to achieve high
commercialisation. However, when IFs assume a monetisation
agenda, there are associated risks such as stakeholder legitimacy,
mission drift, goal vagueness and adherence to good governance
principles.
configurations that particularly influence International Federations’
(IFs) commercialisation.
Research method: Crisp-set qualitative comparative analysis
(csQCA) is used to determine the conditions that are related to an
IFs’ commercialisation. Sixteen interviews were conducted in six
Olympic IFs and one international sport umbrella organisation.
Results and findings: The findings reveal a variety of high and low
commercialisation configurations. Specialisation is a key condition
in both high and low commercialisation, and social media
engagement is central in high commercialisation. Strategic
planning and low accountability have low degrees of overlap with
high commercialisation outcomes. With 13 out of 22 IFs achieving
high levels of commercialisation, the findings demonstrate that IFs
are increasingly developing business-like behaviours.
Implications: The findings highlight the importance of
specialisation and social media engagement to achieve high
commercialisation. However, when IFs assume a monetisation
agenda, there are associated risks such as stakeholder legitimacy,
mission drift, goal vagueness and adherence to good governance
principles.
PID Serval
serval:BIB_8D8E10BCE070
Open Access
Oui
Date de création
2018-02-06T09:57:21.113Z
Date de création dans IRIS
2025-05-21T02:13:30Z
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Nom
Clausen et al_International sport federations commercialisation: a qualitative comparative analysis_2018.pdf
Version du manuscrit
preprint
Taille
785.13 KB
Format
Adobe PDF
PID Serval
serval:BIB_8D8E10BCE070.P001
URN
urn:nbn:ch:serval-BIB_8D8E10BCE0700
Somme de contrôle
(MD5):107a971fbbf1cc35baf4b49f7ffe34e4