Titre
The triple layered business model canvas: a tool to design more sustainable business models
Type
article de conférence/colloque
Institution
UNIL/CHUV/Unisanté + institutions partenaires
Auteur(s)
Joyce, A.
Auteure/Auteur
Paquin, R.
Auteure/Auteur
Pigneur, Y.
Auteure/Auteur
Liens vers les personnes
Liens vers les unités
Titre du livre ou conférence/colloque
ARTEM Organizational Creativity International Conference Proceedings
Adresse
Nancy, France
Statut éditorial
Publié
Date de publication
2015-05
Première page
27
Langue
anglais
Résumé
A creative approach to sustainability can be applied upon an organization's business model. We begin our research with the assumption that business model innovation that takes into account a triple bottom line approach will be more sustainable over time. We focus our research on the conceptual stage when business model ideas are generated, and more precisely its creative tools. Our goal is to support, with a structured canvas, organizations whom wish to innovate upon their current business model and create concepts of more sustainable business models. In this paper, we present and discuss the tool we have named the "Triple layered business model canvas". We endeavoured to ensure that business models create, deliver and capture multiple forms of value by adding a second layer with nine environmental elements that follow a lifecycle approach, and by adding a third layer with nine social elements that follow a stakeholder approach. We share this new triple layered business model canvas and exemplify its use with a Nespresso case. In the end, we find new dynamics for analysis and new relationships for innovation. We conclude with limits and future research for more sustainable business model patterns.
PID Serval
serval:BIB_6F579B31638D
Date de création
2015-07-05T14:15:11.787Z
Date de création dans IRIS
2025-05-21T03:07:11Z