Titre
A Link Between Self-Monitoring and Prestige-Related Consumer Knowledge? Preliminary Evidence From North America and Europe
Type
article de conférence/colloque
Institution
UNIL/CHUV/Unisanté + institutions partenaires
Auteur(s)
Czellar, S.
Auteure/Auteur
Liens vers les personnes
Liens vers les unités
Maison d’édition
Society for Consumer Psychology
Titre du livre ou conférence/colloque
Proceedings of the Society for Consumer Psychology 2003 Winter Conference
Adresse
New Orleans (LA), USA
Statut éditorial
Publié
Date de publication
2003
Première page
84
Dernière page/numéro d’article
94
Peer-reviewed
Oui
Langue
anglais
Résumé
In response to a call by Gangestad and Snyder (2000), this paper is a preliminary step in the investigation of status-oriented motivation in self-monitoring theory. A word association task with four student samples (US, UK, Quebec and Switzerland) shows that the nature of the link between prestige-related knowledge and self-monitoring level varies substantially between the four national samples. Future research should therefore take into account cultural factors when studying the role of prestige as a motivation behind self-monitoring. A series of research questions resulting from the study are discussed in the paper.
PID Serval
serval:BIB_3A1230FB9EF5
Date de création
2010-12-09T14:54:22.097Z
Date de création dans IRIS
2025-05-20T16:57:07Z