Titre
Market Sharing Dynamics Between Two Service Providers
Type
article
Institution
Externe
Périodique
Auteur(s)
Gallay, O.
Auteure/Auteur
Hongler, M.-O.
Auteure/Auteur
Liens vers les personnes
ISSN
0377-2217
Statut éditorial
Publié
Date de publication
2008-10-01
Volume
190
Numéro
1
Première page
241
Dernière page/numéro d’article
254
Peer-reviewed
Oui
Langue
anglais
Résumé
We study the market partition between two distinct firms that deliver services to waiting time sensitive customers. In our model, the incoming customers select a firm on the basis of its posted price, the expected waiting time and its brand. More specifically, we quantify by a cost any departure from the ideal brand expected by each incoming customer. Considering that the two underlying queueing processes operate under high traffic regimes, we analyze the market sharing dynamics by using a diffusion process. As a function of control parameters, such as the waiting and brand departure costs or the incoming traffic intensity, we are able to analytically characterize a transition between an Hotelling-like regime (dominated by brand considerations) and a deadline type regime (dominated by waiting time considerations). The market sharing dynamics is described by the time evolution of a boundary point, which time evolution belongs to the class of noise-induced phase transitions, so far widely discussed in physics, chemistry and biology. Explicit illustrations for both symmetric (i.e. identical servers) and asymmetric cases are worked out.
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Date de création
2016-12-14T15:36:42.497Z
Date de création dans IRIS
2025-05-21T03:52:30Z
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2008_EJOR_Gallay_Hongler.pdf
Version du manuscrit
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