Titre
Identifying decision strategies in a consumer choice situation
Type
poster de conférence/colloque
Institution
UNIL/CHUV/Unisanté + institutions partenaires
Auteur(s)
Reisen, N.
Auteure/Auteur
Hoffrage, U.
Auteure/Auteur
Liens vers les personnes
Liens vers les unités
Titre du livre ou conférence/colloque
Annual Meeting of the Society for Judgment and Decision Making
Adresse
Long Beach (CA), USA
Statut éditorial
Publié
Date de publication
2007-11
Langue
anglais
Notes
ReisenJDM07
Résumé
In a consumer choice study, three process tracing techniques (Mouselab, Active Information Search, and retrospective verbal
protocol) were combined to reveal cognitive processes and identify strategies used. After repeatedly choosing one of four
mobile phones, participants formalized their strategy so that it could be used to make choices for them. The choices predicted from the identified strategies matched the observed choices in 73% of the cases. In a second study a similar result was obtained, 67%. Moreover, we directly compared Mouselab and eye-tracking as measures of information search. We conclude that our method is a useful research tool.
protocol) were combined to reveal cognitive processes and identify strategies used. After repeatedly choosing one of four
mobile phones, participants formalized their strategy so that it could be used to make choices for them. The choices predicted from the identified strategies matched the observed choices in 73% of the cases. In a second study a similar result was obtained, 67%. Moreover, we directly compared Mouselab and eye-tracking as measures of information search. We conclude that our method is a useful research tool.
PID Serval
serval:BIB_513BEF03A1F3
Date de création
2009-02-17T10:23:48.091Z
Date de création dans IRIS
2025-05-20T16:12:25Z